Since launching as part of the Clean Energy Jobs Plan in April 2026 and in collaboration with the Department for Energy Security and Net Zero (DESNZ), Destination Energy has continued to bring employers, industry bodies, government and prospective entrants together to help tackle one of the clean energy sector’s biggest challenges: attracting the workforce needed to deliver the UK’s net zero ambitions.
As a key initiative within Energy & Utility Skills’ Skills Strategy 2025-2030, Destination Energy places workforce attraction and sector communications at the heart of the sector’s response to growing workforce demand. Research by Energy & Utility Skills estimates the power industry alone will need to recruit an average of 22,400 new people each year until 2030, underlining the importance of raising awareness of careers and pathways across the sector.
Designed to engage school leavers, apprentices, graduates, career changers, military leavers and those returning to work, Destination Energy showcases the breadth of opportunities available through careers content, real-life stories, employer engagement and a growing programme of webinars.
Growing reach and engagement
Since launch, the campaign has reached more than 1,400 webinar registrations and over 530 live attendees. Five webinars have been delivered covering veterans and armed forces leavers, apprenticeships and technical pathways, early careers opportunities, school leaver routes into energy and individuals looking to change industry. Bringing together employers, industry experts and sector professionals, the sessions have provided practical advice, career insights and lived experiences, helping prospective entrants better understand the wide range of opportunities available across the clean energy workforce.
To catch up on previous Destination Energy webinars and register for upcoming sessions, visit the Destination Energy website.
Collaboration across sector
Collaboration remains central to the campaign’s success. Employers, industry organisations and government stakeholders, including the DESNZ, continue to support activity by sharing expertise, workforce insights, case studies and speaker contributions. By connecting prospective entrants directly with employers and careers information, Destination Energy is helping more people understand the routes available into clean energy while providing organisations with a platform to support wider workforce attraction efforts.
Get involved
Whether you’re exploring a career in the sector or looking to support workforce attraction activity, there are several ways to get involved. Individuals can access careers resources, read real-life stories, catch up on previous webinars and register for upcoming sessions through the Destination Energy website.
Employers and industry partners can support the campaign by promoting Destination Energy through their networks, sharing career stories and case studies, attending webinars, recommending speakers, contributing expertise and getting involved in future campaign activity. Working together will be critical to reaching new audiences and attracting the skilled, diverse workforce needed to deliver the UK’s clean energy future.
To learn more, register for upcoming webinars or discuss how your organisation can get involved, visit the Destination Energy website. or contact the team at collaborate@euskills.co.uk.
As Destination Energy continues to grow, collaboration across industry will remain essential to building the workforce needed to power the UK’s energy security ambitions.
